Jimmy Choo meets H&M

The bond between a woman and her shoes is inescapable and has never been more emphasized with brand names such as Jimmy Choo. Women have gone as far as to undergo toe-liposuction and toe-shortening to fit into a pair of Jimmy Choos (we are not making this up). The couture shoes over the years have become lucky charms to many Oscar winners such as Cate Blanchett, Halle Berry, Hilary Swank, and many other Hollywood actresses. In 1996, the iconic label was first launched by Tamara Mellon,

Accessories Editor at British Vogue, and Jimmy Choo, the couture shoemaker, in a stand-alone boutique on Motcomb Street in London. In 1998, the label opened its first flagship store in New York followed by a Los Angeles store in 1999. On November 14th 2009, Jimmy Choo will bring its international glamour and covetable shoes and bags to H&M stores around the world.

The Swedish giant H&M has collaborated with many designers over the years, including Rei Kawakubo of Comme des Garcon, Mathew Williamson, Karl Lagerfeld, Stella McCartney, Madonna, Roberto Cavalli, Viktor & Rolf, and now Jimmy Choo. This latest venture will bring a collection of shoes, bags, women’s clothing line as well as men’s collection of shoes, bags and accessories that will start from as little as 50 dollars to a maximum of 280 dollars.

“We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion savvy, street smart women, and to be including some great pieces for men, too. Jimmy Choo will bring to H&M a sophisticated, fashion forward, accessible and glamorous collection – the perfect party pieces to buy now and then wear out that night!” Tamara Mellon, Founder and President, Jimmy Choo. “We adore Jimmy Choo’s shoes and bags. They are glamorous and sexy, and they add instant style to the simplest of outfits. I like the way we have worked with clothes to accessorize the shoes and bags rather than the other way around. This collaboration is particularly exciting because it’s our first shoe designer collection. It’s a joy to be able to offer top end designer shoes and bags of excellent quality to our customers.” Margareta van den Bosch, creative advisor, H&M.

The Jimmy Choo people sought to make it clear that this is not an attempt to launch a modest-priced line permanently. They just want to offer something to those who dream of owning something authentic from the brand without taking out a second mortgage on the house.