Who is Yusef Alahmad – tell us a little bit about yourself
I grew up in Alkhobar, Saudi Arabia. I attained a BFA in Graphic Design & Fine Arts from Marymount University in Arlington, Virginia. After that I moved to San Francisco, California for a MFA degree in Graphic Design at the Academy of Art University. Right now, I am a part time student and a full time freelancer.

How would you describe yourself within the realm of Graphic Design?
I would consider myself to be a conservative designer. I obsess
over details. I love colors and have an unhealthy fascination with typography and patterns.

What inspired you to get into the world of design? any particular inspiration points?
As a kid, art was always my main interest. I spent countless hours drawing and painting on all kinds of surfaces including school books and notebooks and even my bedroom walls. I also used MS Paint (Microsoft Paint — an ancient drawing software that came with Windows back in the day) and created very basic pixel illustrations. As I got older I started experimenting with one of the earlier versions of Photoshop and taught myself most of the tools. Everything related to art and design was nothing more than a hobby to me.

After graduating from high school I moved to Virginia and signed up at a community college there. At that point I had no clue what “graphic design” was and never even heard the term. I also had no idea what I wanted to study. I took a few general ed classes my first semester and struggled to find something I enjoyed. The following semester I made a spontaneous decision to sign up for a computer graphics course and was pleasantly surprised by how natural it felt and how fast I was learning and enjoying it. Understanding what the field was about and getting great positive feedback from the instructor made me immediately change my view on art and design as a hobby. I started applying to specialized schools and started my career as a graphic designer. Looking back now, I am relieved that I didn’t take the advice many people gave me to settle for a safe career in Saudi. Making a career out of my hobby was the best decision I ever made.

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Do you consider yourself to be a conceptual designer? How would you describe your design aesthetic?
I think I have a very diverse aesthetic. My personal work is usually a mixture of traditional and digital media. I like to design traditional elements in non-traditional ways using bright colors, textures and patterns.

The professional work I do for clients is very clean and minimal.
I like plenty of white space and simple uncluttered layouts.
It’s a break away from the chaos and randomness of my personal work.

Yusef